"I'm
getting really tired of spending hours and hours online
advertising!! I try to get as much done as possible, but what do I
get out of it?? Nothing!! I haven't even referred one affiliate or
made one sale yet. I'm trying to do this all for free but it just
takes up so much time. I can't afford to pay for advertising..."
Does this sound familiar?
When starting your own business,
one of the most important aspects of recruiting people or selling
products is getting the word out. Below you will find useful
information on how and where to advertise your business or website.
We will also be giving you tips and advice on ad copy, headlines,
writing tips, and advertising in paid or free classified sites.
Q: How can I advertise on a
low budget and still get a good response to my ads? Where should I
advertise my business to get good results?
A:
Paid advertising is a vital source or marketing for most business
owners. Whether you are paying for placement online or offline, you
need your money to work effectively in grabbing a person's attention
to your ad. Here are some suggestions:
- Examine and identify the
different types of advertising resources and decide which tool
will work best for your business situation. For example,
offline advertising such as business cards or fliers will work
best for some while online advertising such as ezines, paid
classifieds, or individual online ads will work best for others.
For people selling products, coupon advertising may be more
effective in reeling in the customers.
- Track the effectiveness of
your ads by regularly examining the results. By regularly
tracking your ads, you can eliminate the sources that are not
putting your advertising dollars to work efficiently.
- Try different methods of
advertising. Once you have found several methods that work for
you, stick with them while continuing to look for other means of
advertising. The internet is constantly changing, and you should
always be looking for a backup source for present or future
advertising needs.
- Use Ad Wizard.
Ad Wizard will help you place ads much faster than doing it
all by hand. It is a very good tool to use and is free for the
first 30 days of usage. After that, you pay only $10.
Two main promotional methods that
we will be discussing here: "Fee" and "Free", or in other words...
"Time And No Money" or "Money But No Time"
"Fee" or "Money But No Time"
Advertising:
If you fall into this category,
you are a pretty lucky person. An advantage of advertising with paid
methods is that you can usually jump start your business a lot
faster than going the 'free' route. A disadvantage is the need to
watch your advertising dollars very carefully. If you are not
tracking your ads or paying close attention to your investments,
your pocket could become empty before you know it.
"Free" or "Time And No Money"
Advertising:
If you fall into this
category, you will save money but you will need to invest your time
into research, tracking, and charting your progress. A major
advantage to this method is obviously saving a lot of money in the
long run. The big disadvantage is losing a lot of time of course.
It is a good idea to sit down and
weight the benefits and disadvantages of both options. Try one or
the other, or you can even decide to try both methods of advertising
for a while.
Now, let's get to the good stuff.
What kind of advertising methods are out there? Below we have listed
several different methods to get you started.
Advertising
Methods:
