You've finally decided to run some ads for your "couldn't-do- without" product. An advertising special catches your eye and you're sure this will be money well spent.

Wait! Stop!

Did you consider on which day it would run?

It does make a difference, you know. Yes, indeed it does. Yet, it is rarely considered. The psychology of an online buyer on each day of the week is truly fascinating. In fact, the same concept that I'm going to present to you today can be applied to sending out your newsletter or other promotions.

Back to your ads...

Let's consider your ad's ultimate aim — to get the reader to click and either purchase or complete an action, right?

So, when is a reader in the mood to click and act?

The answer is so simple, you'll never forget it. Here it is: the reader is in the mood when his or her focus is on your ad and nothing else.

Now you're thinking, "Come on, you've got to give me more to go on than this." Okay, I will.

Let's take a look at each day of the week. Keep in mind that what I'm going to present are generalizations, however, the concepts and derived results have been consistently true throughout our online marketing career.

- Monday -

Have you ever heard a co-worker say, "I hate Mondays?" This may be true for more reasons than simply starting out a new work week.

People generally dread Mondays as the busiest day of the week.

Just back from their weekend getaway, it takes a day to get back into the groove of things. Mondays are usually a very busy work day as people play catch-up. No time for reading ezines, clicking on ads, surfing new sites or clicking on banners.

None of this creates a very good buying mood.

Fast forwarding to...

- Friday -

Let's fast forward to Fridays. Remember that weekend getaway we talked about above? While Fridays may officially be a work day, in people's minds the weekend has begun.

Scheming and plotting, they don't get much work done. What work they do produce is usually sloppy amidst the rush to hurry on the weekend. Reading ezines, clicking on ads, surfing new sites and clicking on banners...who cares! Your ad simply can't compete with this mentality.

- Saturday -

What can I say? Saturdays are generally dead online buying days. People are either on vacation, busy getting things done at home, or out shopping at brick and mortar shops.

- Sunday -

Experience has taught me that Sundays can't be lumped into a general "weekend" category. They're a unique animal. While I make it a habit to take Sundays off, I've been surprised how much online activity goes on on Sundays. Perhaps people are settling in after their weekend fun and find themselves with time on their hands. Nevertheless, you'll probably find a lot more curious surfers than purchasers.

- Tuesday - Wednesday - Thursday -

Getting back to the days we skipped above, I've saved the best for last. With the excitement of the weekend and the business of Monday out of the way, you now have the chance to capture your reader's focus — the mood to click.

People begin reading ezines and keeping up with new sites. They are looking for things to bring excitement to their lives with the weekend not yet in site. This is their focus.

- Case in Point -

I just went through last month's traffic statistics at our HomeBusinessOnline.com site. They fit fairly closely to what we have discussed.

Total page views for October: 364,937 Breakdown by day of week... * Sunday - 32,237 (9%) * Monday - 61,609 (17%) * Tuesday - 72,948 (20%) * Wednesday - 64,919 (18%) * Thursday - 65,710 (18%) * Friday - 43,354 (12%) * Saturday - 24,160 (6%)

Although fairly consistent, what I have presented above are only generalizations. There are always exceptions. Not only this, but different industries and consumer categories may draw an entirely different scenario.

Admittedly, there are some ezines that I have come so accustomed to reading, it wouldn't matter what day they sent it.

After all is said and done, first find the ezines and websites that people are reading and visiting loyally. Those are your biggest targets. After you've done this, consider the day-of- week guidelines I've outlined in this article.

Most of all...test, test, test and track, track track.

Heidi Perry may be contacted at http://www.homebusinessonline.com/?im hperry@HomeBusinessOnline.com. Click here to view more of their articles.
An experienced and personable entrepreneur, Heidi has started and developed half a dozen businesses, both retail and home-based. Her passion is using her experience and ability to communicate to help the home-based professional to start and develop his or her business. Known for her entertaining and straight-forward style, as editor of HomeBizBytes (readership of 10,000), Bob Cortez of Total Quality Management asserts, "Heidi has an unique talent for ferreting out the good stuff and presenting it in a dynamic and entertaining fashion."

Article reprinted with permission through http://www.ideamarketers.com/

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